When Personal Trainers Should Provide an Estimate
A personal training estimate works best when a prospect is interested but has not yet committed to a specific program. Maybe they are deciding between in-person and online coaching, exploring whether they need two or four sessions per week, or budgeting for the coming quarter. An estimate gives them a realistic cost range so they can plan their fitness investment without the pressure of a firm commitment.
What to Include in a Personal Training Estimate
- Client goals - Weight loss, muscle gain, athletic performance, post-rehab, or general fitness
- Recommended session frequency - Suggested sessions per week based on the client's goals and current fitness level
- Estimated cost range - Monthly cost at different session frequencies (e.g., 2x/week vs. 3x/week)
- Add-on service options - Nutrition coaching, meal planning, supplement guidance, and progress tracking
- Program duration recommendation - Minimum commitment for meaningful results (typically 8-12 weeks)
- Variables - Factors that affect cost, like session length, training location, and group vs. individual format
Best Practices for Personal Training Estimates
Frame the estimate around the client's goals, not just your rates. Instead of "$80 per session, 3x per week," try "Based on your goal of losing 20 pounds in 16 weeks, I recommend three 60-minute sessions per week with bi-weekly nutrition check-ins — estimated at $960-$1,100 per month depending on package selection." Goal-oriented framing makes the investment feel purposeful rather than abstract.
Include a note about what happens at the end of the initial program. Clients want to know if they will be locked into an ongoing commitment or if they can transition to a maintenance plan at a lower frequency and cost. Addressing this upfront reduces anxiety about the financial commitment.
Use BillThemToday's free estimate generator to create professional personal training estimates in minutes. Add your branding, lay out the cost scenarios, and send a polished PDF the prospect can review before their next consultation. When they are ready to commit, use our quote generator to lock in the package details.