When Freelancers Need an Estimate
A freelance estimate is the right document when a potential client asks "How much would something like this cost?" before they have finalized the project details. Maybe they are comparing a website redesign to a brand refresh, exploring whether they can afford custom illustration versus stock, or just testing the waters with a new type of vendor. An estimate gives them a credible number to plan around without committing you to a fixed price on a moving target.
What to Include in a Freelance Estimate
- Project description - What you understand the client needs, based on the initial conversation
- Estimated cost range - A low-to-high range for the total project, broken down by phase if possible
- Assumptions - Number of pages, features, deliverables, and revision rounds assumed
- Timeline estimate - Approximate duration from kickoff to delivery
- Variables that affect price - Factors that could push the cost up or down
- Next steps - What information you need from the client to provide a firm quote
Freelance Estimating Best Practices
Always pad your estimate by at least 10-15%. Freelancers consistently underestimate the time spent on communication, project management, file organization, and revision rounds. That "quick five-page website" turns into a six-week odyssey when you account for content delays, feedback loops, and browser testing.
Explain what moves the number. If the estimate is $3,000-$4,500, tell the client that the lower end assumes provided copy and stock images while the upper end includes custom copywriting and original illustration. This educates the client and gives them control over the final investment.
BillThemToday's free estimate generator lets you build professional freelance estimates in minutes. Add your branding, structure your cost ranges, and send a clean PDF the client can share with their team. When the scope is locked, switch to our quote generator for a firm price.