When to Provide a Salon Estimate
A salon estimate bridges the gap between a vague "it'll be around $200" text message and a formal binding quote. It's the right tool for consultations where you have a general idea of the service but haven't assessed the client's hair in person — common when a new client messages you on Instagram asking about balayage pricing or a bride-to-be inquires about wedding packages.
Estimates set a price range that manages expectations while giving you flexibility to adjust once you see the hair texture, density, length, and current condition up close.
What to Include in a Salon Estimate
- Requested services — what the client is asking for, in their words and in professional terms
- Price ranges — low and high estimate for each service based on typical variations
- Factors that affect pricing — hair length, density, condition, and color history
- Estimated appointment time — so the client can plan their day
- Products required — note if specialty products (vivid colors, Olaplex, extensions) add cost
- Consultation recommendation — encourage an in-person or virtual consultation for accuracy
- Deposit requirements — if applicable, note that a deposit will be required at booking
Best Practices for Salon Estimating
When a client sends reference photos, assess them honestly. If the "simple highlights" they want actually require a full color correction, your estimate should reflect the real scope of work. Under-estimating to win the booking and then surprising them in the chair destroys trust permanently.
Use your estimate as an educational tool. Include a brief explanation of why a certain process costs what it does — "Balayage requires freehand painting technique that takes longer than traditional foil highlights, which is reflected in the pricing." Educated clients are more comfortable with higher price points.
Follow up within 24-48 hours. An estimate is an opportunity, not a finished transaction. Text or email the client to ask if they have questions and offer to schedule a consultation. Speed and attentiveness win bookings in the salon industry.
Create Your Salon Estimate
BillThemToday's estimate generator lets you send professional salon estimates that impress potential clients before they even sit in your chair. Include price ranges, service details, and your branding — all in a free, downloadable PDF.